Internet Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated technologies to attain the organization's marketing objectives.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, provide info to potential consumers and to reach various geographical regions and specific niche markets.

CUSTOMER focused marketing is the key for success of any organization. Focusing on customer wants and needs will help a service to satisfy really to thrill its customers better and efficiently. Building close relationships and maintaining existing customers is extremely crucial since getting a new client is pricey than keeping the existing customer.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Search Engine marketing is very important because 85% of Internet internet users utilize online search engine to find new sites. Research reports show that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

Email Marketing

E-mail marketing can be utilized to drive sales, supply consumer service and to build close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily measured. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

This is called the revenue sharing service model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Since you pay just for efficiency, affiliate marketing is risk free and expense effective advertising. Affiliate marketing makes it possible for companies to reach niche markets in a more expense reliable way.

Banner Advertising

When its introduce for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not satisfactory banner marketing still thinks about as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be utilized to get the word out about your organisation amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about brand-new sites. Hotmail is among the first examples of Viral Marketing.

Publicity

Publicity has to do with developing awareness, building trust and trustworthiness. Online news release circulation plays the primary function in this.

Browse Engine marketing is crucial because 85% of Internet web surfers utilize search engines to discover brand-new sites. Email marketing can be used to drive sales, provide customer service and to build close relationships with the consumers. Email marketing is an expense efficient Internet Marketing tool and the results can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.